Criticism on lack of social responsibility is one of the main problems encountered by most bottled water companies. In modern business model, it has been repeated proved that a company should face a problem and solve it rather than trying to hide it or escape.
Here is a short video called “ the story of bottled water”. While it studies carefully the strategy implemented by water companies, to manufacture demand, the video also rings an alarm for the manufacturer. If you are seeking to enter the competition of bottled water business, this should be seriously considered: how to deal with criticism on damaging environment.